BCLP understands the value of brands and the importance of protecting them. For over 150 years leading companies have turned to BCLP’s award-winning team to deliver practical and effective solutions for the clearance, enforcement, and litigation of disputes involving trademarks. Our top-notch trademark litigators hold a winning track record of handling matters for some of the most trusted brands, entrepreneurial companies, and leading global companies as they apply their skills in trademark, trade dress, dilution, and unfair competition matters. Our team often handles matters related to Lanham Act claims, federal and state advertising statutes, sponsorship and commercial agreements, false advertising claims, and domains.

Supported by a trial team that works seamlessly to develop sound strategies and anticipate tactics, our trademark team is not afraid to go to trial, but they never lose sight of practical considerations and work tirelessly to provide early resolutions and creative settlements that can be both cost-effective and efficient. We are there with you through every phase of pre-litigation or litigation, trying cases with one goal in mind: to get the best results for our clients. Our team frequently litigates in federal courts and at the U.S. Trademark Trial and Appeal Board.

As markets change, we are staying on top of trends in the registration, use, and enforcement of marks associated with such fields as artificial intelligence, Web 3.0 and the Metaverse; with social media influencers as they rise in popularity with brands; and with the food and beverage sector as they establish new claims and certifications around consumer products. We provide proactive arrangements where we inform clients of changing market conditions, new regulations, and other developments that must be considered in best practices for managing intellectual property assets.

Brand Enforcement

BCLP is often set apart by developing personalized and close relationships with clients to serve as a valuable member of their brand teams. We work proactively to prevent infringements and tackle counterfeits. Most actions in a well-run enforcement program never make the news. When problems are recognized early, nipping them in the bud is easier. But BCLP’s trademark litigation team will do what it takes to solve a problem that is not so easily resolved, from Temporary Restraining Orders (TROs), through trial and appeal. Where necessary, BCLP will also work with U.S. Customs or the International Trade Commission (ITC) to stem the importation of infringing and counterfeit merchandise into the U.S.

When clients find themselves on the other end of an enforcement claim, they also turn to BCLP. Our team will evaluate your goals in light of what is at stake and work tirelessly to help you achieve those goals. Sometimes that means a quick and practical settlement. Sometimes it means winning at all reasonable costs. BCLP does not take a cookie-cutter, one-size-fits-all approach to any litigation matter.

Our robust team also prosecutes and defends Internet domain name disputes before the appropriate panels under the Uniform Domain Name Dispute Resolution Policy (UDRP), and we represent clients in court in connection with domain name disputes under the U.S. Anti-Cybersquatting Consumer Protection Act.